Long-tail keyword a important SEO strategy

Long-tail keywords are very important from an SEO point of view. If you are a new blogger and just entered the blogging arena, you should avoid direct competition with pro bloggers. And to do this you have to take the help of low competition long-tail keyword and a higher chance of ranking. This article discusses some SEO tools (obviously free) which can guide you to find low competition long tail keyword quickly to create your content.

What is low competition long-tail keywords?

Long-tail keywords are those keywords with four or more characters and are low competitive compare to those short-tail ones. These keywords are generally very specific in nature and laser-focused on the subject of interest. Marketing strategy believes in a theory of the customer pyramid.

General visitors of your website belong to the base of the pyramid and search for a very general keyword. But any visitor when they search for a long tail specific keyword, he is a potential customer and chance of conversion is much higher. That’s why the long-tail keyword is so important from a marketing point of view.

Using long-tail keywords in your content is a very effective SEO tactic. Long-tail keywords have comparatively lower search volume than a short-tail keyword. But, the conversion rate is higher. And as competition is lower, you have a very high chance of top ranking in SERP (Search Engine Result Page) provided your content is of good quality and useful.

Why not short-tail keywords?

Short tail keywords are general keywords with higher search volume and high competition. Short tail keywords generally consist of one or two words and their search purpose can be of various types.

For example when a user types the keyword “Mobile” in the search engine, then he may be searching for anything about mobiles like mobile technology or mobile devices. Now the intent of this particular visitor is only to gather information.

Now when anyone searches for “best mobile”, he is a more focused visitor and looking for the mobile handset. Thus, as the count of words increases for a search like “best mobile under Rs 10,000”, the higher the chance of a conversion. So here the search term “best mobile under Rs 10,000” is a Long-tail keyword.

How do I find low competition long-tail keywords?

If you are a new blogger and feeling overwhelmed by reading all those famous blogs with mention of paid SEO tools; my suggestion will keep them aside for your later stage of blogging career.

There are so many free and very effective tools available, you can easily take the help of them to start your blog. After all your content is the heart of your website, as they said: “content is the king”. If you have written a useful content SEO tools will definitely give you a good chance to rank higher.

Tools to find low competition long-tail keywords

Lots of free tools are available there to research on long-tail keywords. Google itself has provided multiple keyword research tools. Google keyword planner, Google correlate, Google related searches are all from Google and very efficient.

Neil Patel, the Italian SEO genius has created Ubersuggest which is also a very powerful tool. It provides keyword research facilities as well as in-depth keyword analysis of any other website/page of your domain.

Answer The Public (ATP) is another very good free tool for long-tail keyword research. It provides questions related to the keyword with very attractive graphic design.

You all have used Google autocomplete facility knowingly or unknowingly that it is also a keyword research tool. And to me, it is the best and most easy option to find a long-tail keyword.

As you type the keyword in the search engine, it starts suggesting you related keywords. You then select one of the suggested keywords with two words and as soon as you put a space, again google autocomplete will suggest the next relevant keyword with more words.

But which one is the best?

I would suggest you use google autocomplete couple with keyword everywhere chrome extension for best performance. With the help of this tool, you will also have the idea of the competition and search volume of the particular long-tail keyword.

Let me explain the use of these two tools with an example. Just follow the image below; suppose you are searching for a long-tail keyword related to the keyword “keyword”. So, as you type in the keyword, google autocomplete will suggest you with next higher-order keywords. Just look at the screenshot no. 1 in the following image.

The keywords with more than one word suggested by Google having the word “keyword”. Now each of the suggested keywords is associated with its monthly search volume, CPC and competition; these numbers are provided by Keyword Everywhere chrome extension.

You must look for a keyword that has a competition value of less than 0.1 to rank fast in the search results. In the second stape suppose you go for the keyword “keyword planner” which has monthly search volume 246,000 and competition 0.17. So, it is also two much competitive to get success.

So, you go for further higher-order keywords and in the third step, you select the keyword “keyword planner for youtube”. Now you can see the search volume for the keyword reduced to only 1,900 but the competition is still 0.13, too high. Although it’s a long-tail keyword, you should go for another longer tail keyword with lesser competition.

So, you move for the next keyword suggestion and suppose you select “keyword planner for youtube free”. Here you can see that this long-tail keyword has a competition value of 0.08. Now it is a long-tail keyword that can do the work for you. Although it has a CPC value 0, don’t bother much for this. As it is a competitive keyword it will definitely have much high CPC value.


Google autocomplete


So, now you have a winning long-tail keyword to start with your blog writing. You can try several tools for this task and come up with long-tail keyword ideas. But always keep in mind that these tools are merely a data aggregator of different search engines. Which may sometimes show the wrong statistics about keywords and mislead you.

So, always use your common sense or intuition about whether the particular keyword really makes any sense or not. If you find it a helpful keyword, do follow your instinct even an SEO tool gives no search volume for that keyword. If it is helpful to you rest assured millions out there are also looking for that keyword.

So, go on start creating good content on that keyword and over time it will surely rank.

Wish you best of luck and happy blogging:)