The purpose of this blog is to present the most helpful guide to select the best free SEO tools in 2019. The vast collection of free, as well as paid SEO tools, throws a tough challenge towards a new blogger to select a set of tools to start with his blog. This comprehensive guide of free SEO tools is to help them out.
To help you with SEO tasks, so many tools and plugins both free and paid are available. Some of them are really awesome and make the optimization task really easy. For new blogger the constrains are mainly tight budget and lack of knowledge. Free tools are the most convenient way to overcome budget limitations.
SEO tools to begin with
But the problem for a newbie, when looking for guidance on the internet about SEO tools, he finds all pro bloggers in their popular websites using premium SEO tools. It is quite frustrating when you think to give them a competition armed with free SEO tools.
But believe me, the free SEO tools I am going to mention here are no way less than their premium counterparts. WordPress SEO plugins are also very helpful, a comprehensive list of these SEO plugins you can find here. If your content is better than others, you already deserve to outrank them. Now as you have written a very useful content for your readers, an appropriate SEO strategy will help the search engine to understand the relevance of your content. And the result is improved ranking in SERP.
It is like scoring in exams. If your answer is wrong, good handwriting can not fetch good marks for you. But if your answer is correct then good handwriting is always an edge for you.
Options of SEO tools are so large that for a beginner it is quite tough to select the most appropriate one for him. So, here category-wise top 10 free SEO tools are listed.
Most helpful free SEO tools
If you are a beginner in blogging, I will suggest, start with free SEO tools. You can go for paid SEO tools at the later stage when the blog starts getting traffic. You will be a lot more confident by then and can choose wisely which SEO tool worth your investment.
1. Google search console
A keyword analysis is the first and most important step in SEO. The ranking of your website primarily depends on the selection of the right keywords. Keywords are those word or phrases which are searched by people in search engines. If keywords are used properly in the content search engine will drive traffic to your site.
Google search console itself is a very good tool for keyword research. Be it short tail or long tail google search is the best place to research. As millions of people are typing billions of questions every second to find a solution in google search, the intelligent google search algorithm indexes them. Now when you type any keyword in Google search, it suggests you with the most relevant long-tail version of that.
2. Keyword everywhere:
This is another very effective and easy tool to give you an idea of potential keywords. This tool comes as a browser extension. As you type any keyword in Google search, the tool will immediately provide you the statistics related to monthly search volume, cost per click and AdWords competition then and there. You will get keyword ideas in “people also search for” section as well. The tool has an option to download the Keywords in CSV too.
3. Google Keyword Planner
It’s a free tool but when the first time you are doing research on any keyword, this is your best friend. You go to google keyword planner and set your target region, one or multiple countries can be selected. Then type keyword or combination of keywords of your interest and it will give you keyword ideas with an important statistic on monthly search volume, competition, and cost per click (CPC), based on first-hand data straight from google search engine
Google keyword planner
This is the last tool in this category. It is also very helpful to get an idea of what type of questions can be asked by people related to the keyword. You have to just put the keyword in the search box, ATP will generate a cool graphic displaying questions and other relevant phrases around the keyword that people tend to type in search engines.
4. Answer The Public (ATP)
It is one of my favorite tools to research the long-tail keyword. It lets you generate keyword ideas related to your search, provides highest-ranking pages on that topic and in-depth research on those websites. It’s a very easy to use and effective tool for bloggers writing content targeting a particular niche. Ubersuggets helps to perform a quick search long-tail keywords with low competition and moderate search volume. Ubersuggest collects all these data mainly from Google suggest which also gives you an idea of related keywords.
The tool has been developed by Neil Patel, an Italian guy, and a renowned SEO expert. His famous blog neilpatel.com is a treasure trove for all bloggers to acquire digital marketing skills.
6. Mobile-Friendly test
Your website is successful when it gets a high volume of traffic. And, in today’s era, more than 60% of internet users access internet content through mobile phones. So, now it is obvious why your site has to go through this test. If your webpages are not mobile-friendly, then you are straight away deprived of half of the total traffic. In this tool, you just enter the URL to see how your pages score.
7. Google Analytics
It’s the most popular analytic tool to analyze the traffic to your website; it enables you to identify which pages and links are clicked maximum by users and helps to group visitors in different segments. Thus with the help of this tool, you formulate a sound strategy to grow your business. It has free as well as paid services (in that sense called “freemium”) with advanced features.
8. Google PageSpeed Insights
This tool is to check the speed of your website on both desktop and mobile devices. You just give the URL of your site, it will instantly analyze the page load speed and tell you if your website is fast. If it scores between 0 to 49, its a slow site, if the score is between 50-89 then medium and if between 90-100 then it’s a fast site. This information is of utmost importance for a website. As, if the website loads slow, the bounce rate is higher. On the other hand, if the site is fast it has a better chance to rank higher in Google search results.
It is a tool to check domain authority scores and other advances metrics of any webpage or SERPs. It comes as a chrome extension and obviously free. If you want to do some analysis of your competitor websites on the go like domain authority and particular page authority, it is a good option.
10. SimilarWeb browser extension
As a website, Similarweb which provides web analytics service for business. This browser extension is also very useful and helps you to gain insights about any particular website’s traffic and key metrics like engagement rate, traffic, keyword ranking, etc. on the go.
11. Yoast SEO
It is probably the most popular SEO plugin for WordPress. It is with WordPress since 2008. Although it has its premium version with a lot more features; the free version installed by default during installing WordPress is pretty capable of doing the optimization tasks at the starting phase of blogging.
The plugin indicates if the content of your page meets SEO standards in all three sectors like readability, presence of key phrase and social networking. The plugin is loved by millions across the world and if used in its full potential you can always expect good rank in search results.
12. Small SEO tools
This is the last tool in my least but not the least. This website presents a collection of some very effective and necessary tool for blogging; all free. It provides a plagiarism checker to check if your content violating any copyright, website SEP score checker, keyword rank checker, keyword suggestion tool, etc.
These 12 tools listed here are all free and you can fully trust them for the SEO task. You just start your blog and focus on creating good, useful content and try to make it visually appealing. As I have mentioned earlier, in the end, you are writing for human beings; if your readers are happy and satisfied then only SEO plays its role.
So, start your blog journey confidently armed with these tools. Please let me know your experience with these tools. If you find any other tool which I should include in this list let me know that too through your comments.
Wish you all the best and happy blogging 🙂